Wimpy is a great South African brand who I believe has moved with the times, kept up to date, and consumers. Known for their Wimpy Coffee – there are a lot of clever marketing brains behind the brand.
They’ve had a really awesome run of great ads, playing on South African humour and making us all laugh. Here are two of my favourites
Now to check out their new campaign- recently announced on twitter – on Friday 19 January Wimpy is offering a free breakfast between 7am and 8am.
That’s a pretty bold marketing step if you ask me. Imagine the flocks of people who will be queuing up to get their free streaky bacon. I’m all for freebies but hell, no way I’ll be waking up at the crack of dawn to stand in a line for a breakfast valued under R20…
With that said I do think it’s a cool campaign – I’d be concerned about the number of people who will show up on the day and the potential loss Wimpy will incur – but then again – the actual product is fairly inexpensive and making consumers feel appreciated and rewarded is far more worth its weight in gold.
I wonder why more brands haven’t woken up to this. Making a consumer feel worthy, rewarded and therefore happy will have a much greater positive spinoff than trivial marketing efforts.
If you’re like me and are a slave to freebies, coupons, discounts etc, a brand how give you something COMPLETELY FREE scores mega brownie points, which inevitably results in loyalty.
I’m not taking about LSM 10+ here – they have so much money they can buy 10 wimpy breakfasts if they want. No, I’m talking about the average Joe – the guy in the street – the bulk of your consumer base!
Basic principle. People like free stuff. It’s not because they’re cheap – it’s because its free! Anything free always looks smells, tastes and just seems better – agree? It’s like someone else making you a cup of tea. There really isn’t much too it, but it just tastes better when someone does it for you.
So on Friday, Breakfast’s on wimpy!