Does your company need to get a little more social?

In my role of social media strategist at DigitLab, in connection with TomorrowToday I will be managing the Cape Town leg of their Social Media Bootcamps.

These workshops have proven to be a very successful and affordable means to fast track your brand into the digital social media environment.

We all know that social media is by no means new, however it’s astounding how many businesses have failed to recognize it as an powerful marketing tool. It’s changed the way brands and consumers communicate and is something companies can no longer afford to ignore. True Story.

Why social media is vital

According to a study by TNS Surveys, Social Media has become the main reason that people access the internet. 80% of South Africans online have a Facebook account and on average they visit it twice a day. Over a million South Africans are on Twitter and YouTube ranks among the top 5 most visited websites in South Africa.

The new age was of communicating is no longer just via cell or email. People now communicate to the world by tweeting, updating their status (often quite arbitrarily), uploading photos, writing on walls, it the odd poke or letting you know when they check into the latest hot spot.

As a result, consumers now have free reign to say what they want, about your brand.

As such, brands needs to take the initiative to create positive online experiences for their customers and employees or risk losing touch with them. I think focusing on employees is extremely pertinent, especially in the social media space, and often something businesses miss out on completely.

How to get to grips with the new world of work?

So, if you or your company think that you might not be hitting the nail of the social media head quite as well as you could be, why not come to the first Cape Town Social Media Bootcamp taking place on 28 March. Surely that’s enough time for us Cape Town folk to set some time aside in our busy schedules.

The workshop is a morning session, generally from 8:30 – 12. A variety of topics will be covered and presented by Mike Saunders – the CEO of DigitLab and Keynote Speaker and Social Media Coach at TomorrowToday.

To give you an idea of the structure, the workshop covers the following key topics:

  • An overview of Web 2.0: Explains everything from Facebook to podcasting and the mobile internet. How it fits together and what its uses are.
  • Inbound marketing: The process of inviting people to your website and turning those people into business leads
  • Advertising Online: Why online advertising works and how to use if effectively
  • Measuring online statistics: How do you measure the value of your online communications strategy
  • Dealing with social media overload: Described as the point where all your time is spent online but with no business return, we discuss methods of combating social media overload

Outcomes you can expect from the Bootcamp

  • A stronger understanding of how the internet works
  • A blogging plan
  • Tools to measure you success
  • A strategic approach to online communications

Experience has shown us that some businesses, or brands,  may want their own custom-made presentations which focus on specific needs, objectives, or areas of interest. Some additional areas to consider include:

  • Industry related Case Studies:  Looking into and discussing South African and International social media examples within a specific business sector.
  • Social Learning:  Focusing on the opportunities that exist for using social media as a leadership development tool within your business and its staff. Emphasis will be placed on improving training and leadership development, empowering employees to use Social Media as an extension of their marketing activities.
  • Online Profiling:  This section will focus on the importance of employees being able to use their own personal profiles to tap into prospective business, marketing or recruitment opportunities by leveraging the reach of their social networks.

The Social Media Bootcamp is an quick, to the point affordable way to get you, your brand or your employees and brand teams up to speed and get people within your organisation thinking. Socially.

First Cape Town Social Media Bootcamp – 28 March 2012

As I said, the initial workshop will be held in Cape Town on 28 March with the second one taking place 17 April, at R1200.00 per person.

If you’re keen to attend, or send one of your employees, give me a shout

And if you’re still skeptical, and possibly one of the last companies left still using a fax machine as your main means of sending information ask yourself this – with the growth and development with the new age way of communicating, can my company really afford to be left in the dark ages?

Didn’t think so. Get Social. Do it!


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